Goal: Share 2017 stories that explore a critically important question at the heart of the work at the Montshire: What will you discover? While staying within their newly branded look.
Their annual report won 2018 First Place in the New England Museum Association (NEMA) Publication Award Competition out of 145 publications submitted.
Contribution: Magazine-style design and layout, infographics.
Goal: Grow CrossFit RVC in the Upper Valley Community through a grassroots approach, updated photography, new logo, branding, print and digital materials.
Contribution: Logo, print and digital design, apparel, visual direction for photography and website, interior design (bio boards, wall decals, POP display direction).
Photography courtesy of River Valley Club and Nick Keating.
Goal: Celebrate River Valley Club’s 20th Anniversary by separating it visually from the rest of the Club while still staying within brand. Create a design that had longevity and select products for quality to extend the life of the event.
Contribution: Logo design, product branding, print and digital materials.
Photography courtesy of River Valley Club and Nick Keating.
Goal: Super fun project for a 40th birthday party. Create a logo to brand the themed event and print on party favors.
Contribution: Logo design.
Goal: Share member stories throughout the Club for RVC’s busiest month of new member joins. We wanted to motivate and inspire our newest faces and current members. We paired training success stories and member testimonials with digital and print content focused on health and wellness including top meditation apps, nutrition tips, preventing resolution burn-out, and a goal-setting workshop hosted by lululemon.
Contribution: Print and digital design, content development.
Photography courtesy of River Valley Club and Nick Keating.
Goal: Select and build a new website theme that was updated, clean, responsive, and on-brand to the Club. A communication platform for all of RVC’s offerings, live class feed, social media, news and events, and so much more.
Contribution: Branding, content, updated photography, site maintenance. On-going upkeep including daily blog posts and monthly promotional schedule.
Photography courtesy of River Valley Club.
Goal: When FitKids Childcare opened a new facility, it was time to separate them from RVC’s brand. They wanted their tagline “Where playing and learning go hand in hand” to lead the direction of their new look and feel.
Contribution: Logo design, print and digital materials, photography direction, website.
Photography courtesy of River Valley Club.
Goal: Create a branded badge for the New Hampshire Drug Task Force that incorporated icons and images representing their primary mission.
Contribution: Three badge designs with one primary design incorporated into branded products and apparel.
Goal: Mendon Mt. Orchards wanted an updated, responsive site and photography that shared the story of this small, family-run orchard and bakery against the Vermont landscape.
Contribution: Updated logo, photography direction and editing, website.
Photography courtesy of Nick Keating.
Goal: To add branded stories to areas of RVC, specific to that space.
CrossFit: Decals to brand their area of the Club. Protected from wear and tear with plastic.
Training Floor: Introducing our trainers to our members. Photography and “elevator pitch” match the website where users can click-through to full trainer bio.
Spin Studio: The task was to create a mural on the back wall that inspired members to imagine an outdoor experience.
Consultation Office: This office is tiny! RVC wanted a testimonial and member story to motivate training sales during a fitness consultation.
Studio Hallway: Connects several of RVC’s spaces, so we shared a photo montage of amenities and member experiences.
Contribution: material research and testing, photography selection, print-ready files, installation when needed.
Goal: Develop a logo that could be used on multiple pieces of collateral and also as a watermark to published images.
Contribution: Logo design.
Photography courtesy of Erin McCabe.
